Mattel has teamed with DC Entertainment and Warner Bros. to launch its first line of action figures aimed squarely at girls.
Coming third quarter 2015, the DC Super Hero Girls line features DC's "most powerful and diverse line-up of female characters as relatable teens," according to a press release, and will launch on multiple platforms and media, including books and LEGO playsets.
The toy line was developed for girls ages 6-12 and focused on female superheroes and supervillains during their "formative years, prior to discovering their full super power potential," according to Mattel.
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