Kraft Macaroni and Cheese's comforting neon orange glow will soon be calmed down to a more natural color.
In response to a Change.org petition calling for the food manufacturer to make its iconic dish healthier without changing the taste, Kraft Foods Group has announced plans to begin removing artificial preservaives and synthetic colors from Macaroni and Cheese (also known as Kraft Dinner in Canada).
Specifically the colors Yellow No. 5 and 6, the shades responsible for Macaroni and Cheese's easily recognizable, near-luminescent orange tint. Instead, Kraft plans to use paprika, tumeric, and annatto to try and restore the taste.
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